Two teams who never spoke to each other, building a product that had to work in a room with a client.
Problem statement
The client used data analytics to sell their services: showing potential buyers where risks were rising, which programmes to run, how much they'd save. The data was strong. But the sales team couldn't explain it, and the data team didn't know what the sales team needed to say. They were rarely in the same meeting. The tool they were pitching with was a static deck.
My role
I built a live, data-fed website that replaced the deck, personalised to each client's own numbers. I did the UX and a lot of the UI — we had to move fast, with one frontend engineer and three data engineers handling the fetching and environment setup. I designed the chart library, the collaborative annotation layer, and the opening experience that framed the tool's purpose before any data loaded.
Process
Most of the work wasn't designing screens. It was narrative architecture: understanding two completely different domains and translating between them without ever having both teams in the same room. I anchored on the sales side — what a salesperson could actually say in a meeting — and worked backwards into what the data needed to show. We moved fast. The goal was something real in front of clients, not something polished and theoretical.
Outcome
The tool is actively in use. The team was asked to fly to the US to present it to new stakeholders, and a second round has been requested. The quotes from the client said it better than I could.
